With a strong emphasis on comfort, functionality and a very unique design, the founders of Formex took to the drawing boards in 1998. By the end of 1999, the first FORMEX watch was born and opened the door for a new generation of timepieces. Inspired by the engineering and mechanics of high performance racing cars and bikes, it featured the brand’s signature patented Case Suspension System, which led to a more robust and comfortable watch. The brand name is a combination of the two French words “forme extrème”, extreme shape. In the following decade, FORMEX launched various collections of modern timepieces and became widely recognized among aficionados of extraordinarily designed sports watches.
In October 2016, FORMEX completely opted out of brick and mortar sales, going down the direct and online only route. The direct to consumer model allows them to create exactly the consumer experience they want their customers to have, and gives the customers all the attention they deserve before and after having bought a watch. The new FORMEX models are infused with their dedication for Speed, Precision, Mechanics and Adrenaline – Passions shared with a team of young athletes pursuing their dream to be the best at what they do.
Their promise: “Between you and us” means that from them, manufacturing your watch, to you wearing it, there is no longer anyone between you and them. By offering their watches exclusively on their Online Store and directly to you, they were able to cut prices by almost half from store prices, without having to compromise on quality nor technical features.
Between you and us also means, that you are in direct contact with them, the manufacturer of your watch – be it for consultation, a return or an exchange, a service or a repair.
For more information, you could visit their website Formexwatch.com