Bucherer Blue x Shamballa | Press Release

Bucherer Blue x Shamballa | Press Release - MondaniWeb

Bucherer Blue x Shamballa | Press Release


November 30th, 2020


An exceptional approach to jewellery and the utmost attention to detail combined with a distinctive design language: the Danish brand SHAMBALLA JEWELS offers a highly customized and unique customer experience. This philosophy makes the jewellery pioneer a perfect partner for Bucherer BLUE, translating the ambitions and visions for Bucherer BLUE into two exclusive bracelets for the collection. These desirable lifestyle jewellery pieces by SHAMBALLA® are a true premier for Bucherer BLUE, celebrating the energy of creation.

For the upcoming holiday season, Bucherer showcases a choice of two special edition bracelets as an exclusive gift idea, in perfect harmony with the most recently launched timepieces for Bucherer BLUE. By including the SHAMBALLA® jewels in the design universe, Bucherer BLUE adds an interesting angle and exclusive jewellery option to the collection. The new SHAMBALLA® bracelets are for the courageous who are curious by nature and in constant search of extraordinary experiences, confident, intellectual and never afraid to take a stand.

Channeling the energy of creation

With the bridge between eastern philosophy and Nordic design, attention to detail and a very distinctive design language, SHAMBALLA® offers a highly customized and unique customer experience. The truly exceptional Danish brand beautifully matches Bucherer BLUE’s ambitions and vision. The two jewellery bracelets exclusively created for Bucherer BLUE are highly desirable lifestyle accessories channeling innovation and creation at its core.

An extraordinary detail of the SHAMBALLA® Bucherer BLUE special editions is the exclusive Bucherer BLUE touch with the 6 mm and 10 mm lapis bead. Lapis lazuli is one of the most particular stones, loved for its mystical blue color. It harmonizes perfectly with the Panerai Luminor GMT Bucherer BLUE and the IWC Schaffhausen Big Pilot Big Date Bucherer BLUE.

The bracelets with black onyx beads are available either in a bolder braided version or subtle version with slightly smaller beads. The SHAMBALLA® Bucherer BLUE special editions have limited availability and are exclusively available at selected Bucherer boutiques in Denmark, France, Germany, Great Britain and Switzerland.

Iconic pieces for the exceptional individualist

The Bucherer BLUE connoisseur and the SHAMBALLA® collector have a lot in common: they value exceptional pieces of art, strive to expand their horizons and never shy back from unexpected experiences. They prefer individuality to mainstream which is reflected in the choices they make: from business leaders with excellent style, who value the understated look of SHAMBALLA JEWELS and combine their bracelet with their iconic Bucherer BLUE watches, to purists who prefer to only wear their bracelets on their wrists.

Non-braided bracelet, black rhodium plated 18 K white gold with brilliant cut black diamonds /

6 mm Black onyx beads / 6 mm Lapis Lazuli bead

CH: CHF 1’480.–   |   DE: EUR 1’450.–   |   DK: DKK 10’300.–   |   UK: GBP 1’350.–  

Braided bracelet, black rhodium plated 18 K white gold with brilliant cut black diamonds /

10 mm Black onyx beads /10 mm Lapis Lazuli bead

CH: CHF 1’980.–   |   DE: EUR 1’950.–   |   DK: DKK 13’900.–   |   UK: GBP 1’750

#Bucherer #BuchererBlueEditions #BuchererWatches #WatchLovers





Innovative. Daring. Exceptional. Bucherer BLUE represents a passion for the cutting edge, striving to surprise customers and bring the unexpected to life. Working closely with outstanding partners, Bucherer has created a unique lifestyle collection that celebrates the extraordinary: inspired by disruptive ideas, driven by a burning passion and exclusively available at Bucherer. Bucherer BLUE is for all those who strive for creativity and the truly exceptional. The Bucherer BLUE collection is born from combined strength, expertise and teamwork. That is why, here at Bucherer, we blaze new trails by collaborating with carefully selected partners – both inside and outside of the watch industry. These exclusive Bucherer BLUE masterpieces are created in cooperation with renowned watchmakers and feature eye-catching blue accents and an innovative character that lend them a unique appeal, delighting watch connoisseurs. You can look forward to exciting products and inspirational partnerships and discover a new, casual approach to luxury.

To date, 45 timepieces have been created for the collection, in close collaboration with 22 of the world’s leading watchmakers. The collection features special editions by Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Carl F. Bucherer, Chopard, Glashütte Original, H. Moser & Cie., Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin, Vacheron Constantin plus select jewellery pieces by SHAMBALLA®. Other Bucherer BLUE highlights, each a genuine showstopper in its own right, include the blue, customised one-off Harley Davidson – which also happens to be the most expensive motorcycle in the world – and the sensational, super-streamlined Lamborghini Aventador S.


The family-owned company Bucherer, which was founded in 1888, has one of the most distinguished traditions in Europe’s watch and jewellery industry. Over the last 130 years, Bucherer has established an exclusive reputation with its range of exquisite and prize-winning jewellery creations. Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands. Bucherer is present in 36 locations across Europe: with 17 stores in Switzerland, 10 in Germany, flagship stores in Vienna and Paris, a store in Copenhagen, Denmark, and 6 boutiques in London. In January 2018, Bucherer also acquired the US luxury watch retailer Tourneau, which gives the group a presence in the USA with 32 stores. The company employs over 2,400 staff, is currently managed by Jörg G. Bucherer, and has now been under the stewardship of the Bucherer family for three generations. The Bucherer headquarters remains in Lucerne to this day.


Founded in 2005 by Mads and Mikkel Kornerup, SHAMBALLA JEWELS was born out of the two brothers’ desire to make understated fine jewellery.  SHAMBALLA JEWELS is a Danish luxury jewellery brand dedicated to creating iconic and highly personal jewellery for modern men and women. Inspired by the mythical Kingdom of Shamballa, SHAMBALLA JEWELS sophisticatedly combine ancient Eastern philosophy with refined Nordic craftsmanship. This intersection creates a basis for the most sublime handmade pieces of the highest quality and a transcendental message rooted in centuries-old ancient wisdom.

Named after the mythical Himalayan kingdom of Shamballa, SHAMBALLA JEWELS is an intriguing union between ancient Eastern philosophy and Nordic design traditions. All SHAMBALLA JEWELS creations are in 18K gold with diamonds and precious stones, and can be customized bead for bead, appealing to discerning collectors looking for something that goes beyond what is simply luxury. Epitome of impeccable craftsmanship, every piece of jewellery is set, braided and polished by hand in the Copenhagen Atelier, Denmark. Hailed as a modern icon, the first SHAMBALLA JEWELS bracelet was designed as a custom piece for music impresario, Jay-Z. Since then, SHAMBALLA JEWELS’ personalized designs have earned the custom of men and women alike from all over the world, and SHAMBALLA® is honored to count Diane von Furstenberg, Michael Jordan and HRH Crown Princess Mary of Denmark as some of Shamballa Jewels’ discerning collectors.

Press contact:
Bucherer AG
Regina Schilcher, Langensandstrasse 27, 6005 Lucerne, Switzerland
Mobile: +41 79 899 71 03; e-mail: regina.schilcher@bucherer.com


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