Biel/Bienne, Switzerland – October 11, 2017 A watch that withstands the most extreme challenges and nature’s forces: down on the ground, up in the sky, deep underwater or right where you are. A timepiece priced at its real value rather than by its brand‘s name.

A watch for those who strive against the current and know where they stand in life. A Swiss masterpiece, made of high-tech materials and manufactured with cutting-edge technologies. Quality that is unmatched in this segment and sold directly by the people who create and manufacture it, without retailers in-between. This is ELEMENT. This is #betweenyouandus.