Introducing the most affordable high-end watch in the world
Biel/Bienne, Switzerland – October 11, 2017 A watch that withstands the most extreme challenges and nature’s forces: down on the ground, up in the sky, deep underwater or right where you are. A timepiece priced at its real value rather than by its brand‘s name.
A watch for those who strive against the current and know where they stand in life. A Swiss masterpiece, made of high-tech materials and manufactured with cutting-edge technologies. Quality that is unmatched in this segment and sold directly by the people who create and manufacture it, without retailers in-between. This is ELEMENT. This is #betweenyouandus.
From micro-components to the case body, our designers and engineers chose the best materials for every building block of the watch:
Scratch-proof high-tech ceramic bezel
Unique stainless steel case with patented suspension
Most reliable and accurate Swiss automatic movement
State of the art folding clasp with patented fine-adjustment
Unprecedented value for money #betweenyouandus
The ELEMENT collection
The ELEMENT collection consists of the ELEMENT Full Steel (£995) and the ELEMENT Ceramic Bezel (£1190), both available with black or white dial. The ELEMENT collection is available on pre-order.
Which is your Element?…
For questions related to the distribution of this press release, please contact:
Head of Marketing Formex Swiss Watches
📞 +41 (0) 32 333 24 57