La Chaux-de-Fonds, Switzerland – 5 September 2024

The Swiss Luxury watchmaker TAG Heuer known for pushing the extreme to its limits proudly introduces the reimagined TAG Heuer Carrera Extreme Sport timepieces.
This bold interpretation of its acclaimed 2016 series signifies an evolution, merging the brand’s legendary racing heritage with cutting-edge materials and innovative design. The collection’s latest additions, the TAG Heuer Carrera Chronograph Extreme Sport and TAG Heuer Carrera Chronograph Tourbillon Extreme Sport, epitomize the dynamic spirit and technical mastery evident in each piece.

Named after the legendary Carrera Panamericana Road race – renowned for its extreme challenges in Mexico – Jack Heuer gave the unique and impactful appellation to the TAG Heuer Carrera timepieces. The collection swiftly commended itself to the hearts and wrists of many through its precision that consistently pushed boundaries.

The 2024 TAG Heuer Carrera Extreme Sport timepieces redefine the thirst for adrenaline, tailored for true motorsport enthusiasts. The launch, consisting of six timepieces, showcases TAG Heuer’s commitment to innovation and excellence. Since its inception in 2016, the TAG Heuer Carrera Extreme Sport series has marked watch aficionados and TAG Heuer fans by its daring approach to racing and performance. This year’s latest iteration aims to further deepen the connection with its racing DNA, by revisiting and refining the concept to intensify its ties to the world of racing. The new assortment comprises of four chronographs and two chronograph tourbillons, each meticulously crafted to captivate and inspire.

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